How or what prompted the idea for “Art & Copy” and how did it evolve?
I was approached with the idea by producers Michael Nadeau and Jimmy Greenway, whom I had worked with in the past. They were working with a non-profit organization named The One Club which wanted to make a film about creativity in the advertising business. At first, it seemed like it might be a challenge to get an audience to sympathize with the people behind advertising, since it is so often viewed as manipulative and mediocre. But I soon realized that this wasn’t a movie about all advertising (95% of which is awful, just like 95% of all TV, movies, magazines and books) but that this was about the best and the brightest of the last four decades – those rare few who had truly redefined advertising with the power of their ideas. I saw the film as an opportunity to meet a group of individuals who’ve arguably shaped our culture more than any others, but who are almost completely unknown outside their business. Having access to them was what made the movie possible. What made it interestin
