How often should a website be updated?
Updation always brings good changes and effectiveness. There is no standard time related to how often a new version of a website should be established. However, the market indicates that most companies are making substantial changes every two to three months on average. Most of these changes reflect better service to the customer and the roll out of a new product or service. Others are based on keeping the customer interested or entertained enough to come back to the site. One particularly interesting piece of advice is that organizations can use an advisory board or group to provide feedback on their site. This group is open to suggest changes to the current structure based upon personal use as well as by comparison to competitor’s sites.
This question refers to the Internet term of versioning, or the reformatting of an organization’s website. Similar to a company’s advertising strategy, new ideas built on customer response and organizational direction must be put in place or an organization can be viewed as aging. There is no standard time related to how often a new version of a website should be established. However, the market indicates that most companies are making substantial changes every two to three months on average. Most of these changes reflect better service to the customer and the roll out of a new product or service. Others are based on keeping the customer interested or entertained enough to come back to the site. One particularly interesting piece of advice is that organizations can use an advisory board or group to provide feedback on their site. This group is open to suggest changes to the current structure based upon personal use as well as by comparison to competitors’ sites.
