How not to annoy consumers engaged in mobile marketing?
Smartphones have long become not only a part of people’s personal lives, but also tools for doing business and shopping. They tightly entered the working and personal space of a person, becoming both a good assistant in the commission of certain operations, and an excellent channel of marketing communications.
There are 6 tips that will help you not to lose an angry customer when you make these same marketing communications:
Focus on the buyers. Cut off everything that complicates the buying process. Make sure that your web resource is well loaded on the phones, place your contact information in a visible place, make an understandable and simple payment system, do not force the consumer to waste time in vain on various waiting and filling out all kinds of forms. According to statistics, 30% of buyers who make purchases via smartphones interrupt the purchase if the resource is not optimized for the smartphone, and 57% do not continue the purchase process if loading the websites takes more than 3 seconds.
Do not bother. Although mobile marketing redleos.com is a push-technology, “transferring” you will not push the consumer to make a purchase and study your endless discount and advertising materials, but push him away from interaction with you at all.
Keep confidentiality. The preservation of personal data is a very important point in establishing brand loyalty. Do not send ads to everyone you can, the user must agree to receive your information, and God forbid you “merge” information about users without their permission, they will hate you. In general, you spoil your karma.
Do not be greedy. Trying to take the user’s personal data from the user, or to persuade him to study your offers, take the trouble to provide him with some kind of discount or bonus. It is always a pleasure.
Provide integration. Do not focus only on telephone marketing, if it is a logical part of your global marketing plan, the result will be much better.
Do not spread over the tree . Unlike electronic mailing, SMS messages are opened very often, so work hard without overloading the person with information, clearly and succinctly say everything you wanted. It is desirable, reinforcing this interactively. Smartphones can do a lot, and text alone has not impressed anyone for a long time.
