How multinational companies can utilize rural marketing as a tool for business growth?
Yes, big industries/multinational companies can use rural marketing as a tool not only exploiting opportunities existing in rural areas but see that along with selling their products in rural areas, they help the people develop themselves without being exploited by any means. One idea is for soap companies selling their products in rural areas. They can sell their products in rural areas with first low cost and good quality, then see that they convey few messages creating awareness on health and hygiene that could be on the top of the soap cover through small pictures or easily understandable messages in regional languages like: • Everyone should take bath daily. • Everyone have to wash hands after going to toilet. • One has to wash hands, legs using soaps after bathing animals/ cleaning animals, feeding them etc. Also saying our soaps could be used in all these places and it takes care of you in keeping clean and healthy. Thus soaps are sold and also ensuring people maintain better he
