How much will each click cost?
You will determine the maximum amount you’re willing to pay when someone searches a particular keyword phrase you have bid on and then clicks on your ad. This maximum bid and a number of other variables, including the relevance of your ad to the search and the historical performance of the keyword phrase that has been searched, will determine what you actually pay for that click and where your ad will appear. Generally, the more you bid, the higher you will rank in the search results. We’ll be able to give you a good idea of the bid necessary in order to produce the result you’re looking for.
