How much visibility will the winners get?
For most winners, the most valuable publicity will come from posting our “award winner” logo on their support site, where it will be seen by customers and partners who visit the site. In the case of the ASP Best Support Sites awards program, at least one large PC manufacturer in Austin, Texas, now brags about “award-winning support” in their TV commercials, which suggests that winning awards like this can have serious marketing value.
