How much time will be involved for the staff in our department who are involved with the measurement program?
Our initial answer is “It depends.”, since if you conduct the program totally on your own the time involved will be greater than if you sub-contract the project, or receive assistance, for example, from the marketing research function in your company. If conducting the project on your own, it is probably realistic to assume that the person given primary responsibility to accomplish the program could spend up to one-half her/his work time on this assignment during the course of the project. If you sub-contract the majority of the project to Walker Information, you will need to participate in four conference calls of approximately one hour each during the course of the program (initial planning session / review session before data collection commences / review-discussion of initial survey results / review-understanding of completed report).
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