How much time should a writer spend promoting his or her book?
It depends. Some authors swear that’s how you should spend the bulk of your time–meeting booksellers; driving to every bookstore within 200 miles to sign copies; attending conventions. Personally, I think you need to do the amount of promoting that you enjoy. I truly love meeting readers and booksellers and other writers, but IN MY CASE that hasn’t really had the biggest impact on my sales.
