HOW MUCH TIME SHOULD A WRITER SPEND PROMOTING HIS/HER BOOK?
It depends. Some authors swear that’s how you should spend the bulk of your time–meeting booksellers; driving to every bookstore within 200 miles to sign copies; attending conventions. Personally, I think you need to do the amount of promoting that you enjoy. I truly love meeting readers and booksellers and other writers, but IN MY CASE that hasn’t really had the biggest impact on my sales. My sales (I think) have been most impacted by the quality of the books, so I’m choosing to put the bulk of my energy into writing better books. But that’s just me. There are others who are firm believers that an author’s career will die if they don’t do insane amounts of self-promotion, and maybe they’re right.
