How much time is required up-front of individuals? At what point does senior management get involved?
To kick the project off, there should be a series of one-on-one meetings – of around an hour each – with the CEO, the head of marketing, and the head of buying. Although one hour should allow ample time, about 1½ hours should be allotted between appointments, so there is some flex in the schedule if a meeting runs long.
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