How much technology automation is involved here, or is there just lots of labor involved?
Mark Cromack: It’s a rather complex process, because, first of all, you’ve got to get all of the telephony components together. You’ve got to have Cogi in the middle of your call. There are smart phone applications coming out, there are in-bound virtual telephone number service capabilities today, and there is a web gadget software solution–which I’m using now–which allows me to visually see what’s going on, on a particular phone call. In this particular instance, I’m calling you on a regular phone, and talking on a regular phone, so it’s no VoIP. But, it’s still the marriage of telephony and the Internet, to create a seamless experience and ease of use for the subscriber. It’s a powerful, visual tool for a subscriber to understand what’s going on. In terms of the underlying transcription, it’s really a combination of three different things. There’s a speech recognition component, and a quality assurance component, because the technology available today is not sufficient for the chal
