How much should I spend on competitive intelligence or knowledge management?
This too varies from industry to industry, depending on barriers to entry, scope of international competition and existing rivalries. CI and KM spending are often conceived as a percent of the marketing budget or of the R&D budget. You might want to consider a mix of spending – for initiatives that provide insight into today’s pressing concerns as well as systems that proactively generate intelligence for tomorrow’s situations. Please email us here for a more in-depth answer.
