How much revenue will EXPO generate for Edmonton?
• Projections depend on numerous variables, including promotion of the EXPO, admission costs, and the state of the economy. • Based on the business plan, total EXPO revenue is projected to be $127 million (2009 dollars), including admission ($100 million), and food and beverage, merchandising, recreation zone ($27 million). These revenues will offset the operating cost of EXPO. An additional $100 million is projected in corporate sponsorship.
