How much profit does the publisher make?
Most publishers are publicly owned companies with shareholder expectations for a return on their investment (prepublication in- vestment in a textbook can range from the hundreds of thousands to over a million dollars). Just because a product is being sold in an educational setting doesn’t mean that the manufacturer (or publisher) should not be able to make a fair profit on its sale. On average, textbook publishers make an after-tax profit of 7.6%, or 7.6 cents, on each dollar of textbooks sales.
