How much payola is exchanging hands in commercial radio?
John: Honestly, we don’t deal with any of that on our level. We deal with relationships and the quality of the music. We’re not dealing with programmers or any of that. I can’t answer that at the level of what we do. Have any DJ’s ever approached you in a funny way? John: Not at all. How much does it cost to successfully break a record to mainstream America today? John: Before you can break a record, you want to have a good MySpace page and a good main website and a good PR campaign so you can reach people who potentially may want to cover your artist. If you make music and it sounds like this guy’s music, then maybe you should look where that guy’s fans are and try to attract them and get them interested in your project. How much money does it cost? It can be expensive. But at the same time, if you have quality music and you find the outlet and you’re able to reach people who really appreciate what you’re doing and you come off as genuine, then that all helps you. Being a major is so