How much of this is “green washing,” or just marketing hype that companies are being environmentally friendly?
JL: For data centers the cost saving incentives are so great that there would usually be little need for an organization to exaggerate how environmentally friendly they are. CM: While there is some of that going on in the industry, companies as motivated by the economic benefits they have seen. A typical US data center with 25,000 square feet uses approximately $2.6 million in energy costs per year. Improvements in energy management can save up to 50% of those costs, with over a million dollar savings a motivator to drive sufficient interest. JC: As green took off, there was some green washing, but the market was brutal on any claims made by vendors which didn’t generate true energy savings or demonstrate quantifiable results. IT: Do I have to build a new data center to take advantage of these savings, or can they be incorporated into my existing data centers? JL: Energy saving technologies such as server and data storage virtualization can produce a 50% energy savings for new equipmen
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