How much of LINPAC’s UK sales are for fish and seafood packaging?
Around 15% of LINPAC’s pre-formed tray volume is for fish. 7. Has this changed over the past few years? This has been steadily increasing over time in line with consumer demand for fish products. Fish is increasingly being recognised for its health benefits, such as being low in fat and high in Omega 3 fatty acids and a good source of vitamins A and D. Campaigns such as Seafish’s ‘2 a week’ are also driving demand for fish. 8. How does this compare with the rest of Europe? Sales of pre-packed fish and seafood has seen an increase of approximately 20% in the five years to 2007 and is predicted to grow by a further 5% up to 2012 (source: Euromonitor). Traditionally in mainland Europe fish has been sold ‘fresh’ from the fish counter in supermarkets, but more and more supermarkets are now changing over to pre-packaged chilled or frozen fish, to reduce wastage and keep costs down. 9. Has LINPAC noticed any recent trends in the packaging of fish and seafood? With the growth of single-person
