How Much of Campaign Coverage is Made Up of Horse Race Stories?
Horse Race Stories on Network Evening News 1992 Horse Race stories focus on who’s ahead, who’s behind, and candidate election strategies. Based on 772 stories from September 7, 1992 to November 3, 1992 from the ABC, CBS, NBC evening news. On average in September forty seven percent of total campaign stories were horse race stories. On average in October and November, fifty eight percent of campaign stories were horse race stories. There was a forty percent increase in the percentage of horse race stories from week one to week nine of the general election. Data: Center For Media And Public Affairs/Brookings How Much of Campaign Coverage is Made Up of Horse Race Stories? Horse Race Stories on Network Evening News 1996 Horse Race stories focus on who’s ahead, who’s behind, and candidate election strategies. Based on 483 stories from September 2, 1996 to November 4, 1996 from the ABC, CBS, NBC evening news. On average in September, forty percent of total campaign stories were horse race st
