How much of an incentive are respondents paid to participate?
Incentives vary widely, and are based on the incidence level of the target group in the population. Low incidence and difficult to reach respondents, such as physicians and business leaders, are usually compensated at an amount approximating their hourly wage. For studies that require a more general consumer sample, incentives commonly range from being entered into a prize drawing to a few dollars, or points or coupons redeemable for goods.
