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How much money did Microsoft spend on their failed ad campaign featuring jerry seinfeld?

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How much money did Microsoft spend on their failed ad campaign featuring jerry seinfeld?

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In August 2008, the Associated Press reported that Jerry Seinfeld would be the pitchman for Windows Vista, as part of a $300 million advertising campaign by Microsoft. The ads, which were intended to create buzz for Windows in support of the subsequent “I’m a PC” ads, began airing in mid-September 2008 and were cut from television after just 3 installments, Microsoft opting instead to continue with the “I’m a PC” advertisements[9], and instead continued running the Seinfeld ads on the Microsoft website as a series of longer advertisements. Seems a lot of money for what they were…

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*Sadly, we had to bring back ads too. Hopefully more targeted.

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