How much money can I potentially generate through eFundraising?
Millions. Your contribution potential depends on how many members you have. See ROI chart below. What if each one of your members is worth $19.65 and you had 50,000 members? That would mean $982,500 in new money raised if you deploy an eMall. In 2005, US Census data reported that $149.3 billion was spent online; up 24.6% from 2004. Online sales are projected to increase to $349 billion by 2010. It’s only by adopting eFundraising that you can capture some of these huge dollars. (See Raise Millions). And it’s only going to get better since more and more people with shop online as the years go by. eCommerce will be marked by innovations that will make online shopping easier and more engaging. That means your same eFundraising program will return more money year after year. And it won’t cost you anything.
