How much is the dealer (invoice) wholesale cost for a 2009 Toyota Venza base 4Cyl 4X2 in Canada?
One thing to understand is that wholesale price and invoice price are not necessarily the same thing. The wholesale price will almost always be lower, even if by a little. You have to figure in the holdback, which can even vary from vehicle to vehicle within the same make. That being said, the Venza is a brand new vehicle and you may have a tough time getting a dealer down to invoice right now. From what I have heard, to date, most people are getting them for between $500 and $1,000 over invoice. The invoice price for the base Venza FWD 4-cyl is with an MSRP of $26,695 (including destination) is $24.226 (including destination). There are many options on the Venza that can make that price go out of control very quickly. Check out edmunds.com for more information, including pricing, options, etc.
