How much information can be stored on such a QR Code?
Depending on your error-correction level, you can encode up to 2.5kB of ASCII-encoded text into a single QR Code. The ability to read so extract all this information from a code heavily depends on the quality of camera though. We believe sticking with short URLs (a couple of bytes) that link to virtually unlimited resources is a more elegant (and maintainable) way to connect things with information.