How much focus is product innovation given at Avon?
Midyette: Innovation is a huge part of our business. Our selling cycle is supported through brochures (catalogs), which are issued as many as 26 times per year in some markets. We rely on newness in each brochure to give our Representatives opportunities to attract new customers and build relationships with existing customers. Innovation is a major focus within the company, and we carefully plan the growth of our innovation year over year to make sure that our innovation portfolio is growing at a healthy rate. CGT: How does Avon manage the new product development process on a global scale? What challenges does this present and how do you tackle them? Midyette: We embarked on a project to globalize our new product development process about four years ago. At that time, Avon had a different product development process in every country. We first focused on developing one globally-aligned process that would work for everyone. We implemented a global new product development process in late
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