How much extra does it cost me to use a professional media buying agency to conduct my TV and Radio buys?
The beauty about using a media buying agency is that it costs NOTHING extra! Because they are an agency, they are entitled to an immediate 15% discount with media outlets and thats how they make their commission. If you were to buy TV and Radio media yourself, it would be the equivalent of buying a house without knowing the price per sq./ft. This is exactly what a good media buying company does, negotiate the best rate possible in the best programming times possible so that they get the maximum use of your marketing dollar.
Related Questions
- Besides mass media such as TV and radio, what other methods, such as auto-dialing and e-mail, could the Water Bureau have used to communicate their message to affected customers?
- I am from a TV station/radio station/newspaper agency. Where can I get information on a particular media topic?
- How much extra does it cost me to use a professional media buying agency to conduct my TV and Radio buys?
