How much does Pay per Click Advertising cost?
The great advantage about Pay per Click advertising is that the Business Owner sets the budget which they want to spend each month. There is a $100 monthly minimum campaign budget for Local Advertising, a $300 monthly minimum campaign for Regional Advertising and a $500 monthly minimum campaign budget for National Advertising. Your placement on the search engines is based on your monthly budget. The more a Business owner spends on each click the higher they will appear on the search page. The price of the Ad depends on how competitive the keyword is – or, in other words, how many companies are bidding on the same keyword and the price those companies is willing to pay for each click.
