How much does media analysis cost?
CARMA Asia Pacific costs are fully transparent. Time taken for media analysis depends on the volume of media articles that have to be read and analysed. We charge a rate per article for reading and coding and disclose this rate in our published rate card. Reports can be presented to clients at any frequency required – eg. monthly, bi-monthly, quarterly or ad hoc project. We charge a rate per report, in addition to the cost of reading and coding articles, and report costs are also listed in our rate card. Our rates are based on standard research industry hourly charges and our methodology that involves us reading and analysing 12-15 articles per hour. Faster methods skim read and produce less in-depth and less reliable analysis. Contact us for a quotation based on your brief.
