How much does McNamara & Associates get paid?
Like all the best people in direct response, we charge to cover our costs, a creative fee plus points. But Ive heard about this writer who will do it for less… First off, not all creative services are created equal. In direct response, your success or failure depends on how good your creative is. That’s why a bargain script or production may, when the results come in, have cost you the whole production. We spend time on your project, we don’t just slam it out or hand it off. We are very aware that clients can easily invest anywhere from $100,000 to $750,000 or more in a show, so the creative has to be terrific. Our fees are reasonable. That’s why we’ve been in this business for 20 years, working with some of the best clients in the industry time after time, and why we’ve had such outstanding successes.
