How much does it cost Development and Peace to reach potential new donors?
On average, it costs approximately $10 to reach, and hopefully acquire, a new donor. In terms of fundraising expenses this is a vital necessity, as all fundraising organizations lose a certain percentage of donors with each mailing, due to change of addresses, deaths, etc. Thus each mailing, in order to be effective, must attempt to replace these donor losses (also known as loss through attrition). This is why all our postal appeals are not just limited to Development and Peace supporters, be they active donors or Global Village Voice newsletter subscribers i.e. those who have expressed an interest in learning more about our organization. This is known as “donor prospecting”. This is, quite simply, identifying and mailing material to those who might be interested in contributing to Development and Peace.
