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How much does it cost a retail swimsuit store to buy a bikini in order to resell it?

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How much does it cost a retail swimsuit store to buy a bikini in order to resell it?

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A general rule of thumb for any small retail store is that they need to mark up about 300% in order to make a profit, but that is just a general. If they are selling high volume product the margin can come down quite a bit. On extremely low volume products the margin needs to go up quite a bit.