How much does identity design cost?
An obviously important question, but one that can’t be answered without specific details about the design project. Every company is different, so it makes sense to tailor a quote to individual needs. Pricing varies depending upon a large number of factors. Take the size of the company as an example. A small-sized enterprise might have just one person responsible for identity usage, whereas a large multinational might require an exhaustive documentation analyzing the competition, exploring a wide range of strategic variations, and arriving at a set of branding guidelines. Comparing the design profession to any other is by no means exact, but the, “How much for a logo?” question is kind of like asking an estate agent, “How much for a house?
