How much does Disney pay to acquire the Marvel characters?
The Walt Disney Co. (DIS) said Monday it agreed to buy Marvel Entertainment Inc. (MVL), the creator of Spider-Man, the X-Men and thousands of other characters, for about $4 billion in the company’s largest acquisition since it bought Pixar Animation Studios in 2006. The deal opens a new chapter in Disney’s long history, adding a slew of new, globally recognized movie characters – such as Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor – to its deep bench of classic and contemporary icons. It also adds countless lesser-known storylines and characters that Disney hopes to introduce to the world. The deal marks the first big media deal since companies began hoarding cash last fall during the global financial crisis. Aside from the economic downturn, Disney’s move amounts to a rare display of confidence in an industry that’s muddling though a daunting transition to digital media amid growing doubts about its traditional business models. Read more at the link below. So
