How much do most companies spend on public relations?
A common industry benchmark for public relations spending is 10% of the company’s overall sales. That may be very high or low for a company, depending on its age, orientation. Your investment in public relations needs to be adequate to cover a quality campaign, which, ideally, will be on-going, to achieve the maximum return on your investment. Companies typically use a retainer arrangement which translates into service hours purchased at an agreed upon fee. Contact Heidi Raker Goldstein at 201.784.1818 for a free consultation and overview of fees.
