How Much Do Images Contribute to Brand Perception?
So often, we come across marketing materials where the images used are not quite what they should be. Sometimes they are not simply blurry and/or of bad colour tones, they are simply irrelevant. Who hasn’t heard of the old saying that a picture is worth a thousand words. I see so many companies today that have spent a bundle on developing their CI and marketing materials (i.e. brochures, flyers, print advertisements, web sites, etc.) with strong emphasis on the copy, logo placement, brand colours, etc. while not enough thought on what type of images/photos they should be using. Images used in any marketing and/or promotional materials should be placed to make the overall communication stronger and NOT as a filler. Depending on the communication, images should be generally dynamic and vibrant as far as the subject and colours are concerned. Spend time in getting the images. Arrange a photo shoot if necessary. These days you can also buy images from several popular web sites. The trick i
