How much coverage is given to non-Asian entertainment stories in Ikonz?
We are a British-Asian magazine and that’s something I always want portrayed in the magazine. I’d say about 40% of the content in Ikonz is non-Asian. Don’t you feel that readers have enough choice for English entertainment stories and thus Ikonz should cater more Asian entertainment instead? You’re right they do, but what we offer is a difference. As British Asians were not just into Hollywood or vice versa, we’re into both Hollywood & Bollywood, Hindi music and Pop, Bhangra and Urban sounds; and we pack that into one monthly issue. Ikonz finds the parallel balance that we live each day as Brit Asians. What’s your take on UK Asian radio stations broadcasting R’n’B and rock music genres? It depends how those radio stations are labelling themselves – if they’re saying they’re targeting British Asians of today then I don’t see any problem in it at all, and think it’s a positive move. Not only does it add more variety to what they can offer listeners but it also is the way forward for a Br
