How much coffee will consumers need for one cup, where will they be able to buy the coffee capsules and how much will they cost?
One capsule makes one cup of Espresso or Caff Lungo (traditional cup of coffee). To make Cappuccino, Iced Cappuccino, Chococino and Latte Macchiato, one additional capsule, containing milk powder, is needed. Consumers will be able to buy boxes of 16 capsules in our retail outlets at the recommended retail price of $8.99.