How much choice do audiences of online publications have about what news and information they receive? Is it really that different to the information we are fed by the mass media?
Many web sites give their customers the option to receive news and information selected according to individual preferences. But the news and information the customer receives may not be any different from what is already available; I can get a custom view of the news that fits my interests at usatoday.com, perhaps, but it’s still the same news everybody else can find at usatoday.com. The big web news sites often draw news reports from wire service reports (Reuters, Associated Press, etc.); newspaper sites use editorial material from the newspaper; TV and radio web sites use news reports from their broadcasts. Many more points of view are represented on the Web than in traditional mass media, and it is more cost-effective to target special-interest publications. It’s quite easy to get to journalistic reports from other countries, from groups not well represented in the mass media (ethnic groups, gays and lesbians, a broad range of sub-culture groups, for example), and it’s easy to get
Related Questions
- How much choice do audiences of online publications have about what news and information they receive? Is it really that different to the information we are fed by the mass media?
- How is U-CAN different from U.S. News & World Reports "Best Colleges" and other commercial publications?
- Is it okay to publish the same article in two different online publications?
