How much can we realistically expect to raise in a capital campaign?
You can realistically expect to raise at least one-and-a-half to three-and-a-half times your churches annual offerings or contribution income in a well run and received campaign. One-and-a-half to two times income is typical if you are primarily raising funds for intangible projects or projects that are perceived to be non-progressive as would be the case with endowment, plant maintenance or debt retirement. Better results can be expected for tangible and perceived to be more progressive projects such as new building, expansion or renovation. Your ability to dramatically exceed these averages, which can be done, is largely dependent on the ability to attract a few key lead gifts which will provide up to a third to forty percent of your goal.
