How much can practitioners expect to spend on mobile technology?
Depending on your choice of smartphone and software solutions, total investment can go from a few hundred to less than a thousand dollars. To add unlimited wireless data to your current plan, service costs run between $20 and $50 per month. I think it’s a good investment if it can help you close just one more deal this year. The two key benefits of implementing mobile technology are productivity and improved customer satisfaction. Increases in productivity will vary, depending on your work style and how quickly you adopt the technology. You can decide to re-invest your earned productivity to do more business or you could opt to have more leisure time. In terms of customer relationships, we know people buy emotionally and then justify their decisions rationally. People buy from who they trust. Relationships are built on responsiveness and value. Mobile technology allows you to respond in real time to your customers and to always have the information they need in the palm of your hand. W
