How much are British companies spending on competitor sponsorship and company sponsorship at the Sydney Olympic Games?
Companies tend to be coy about their sponsorship commitments, but probably about 10 million. The sponsorship takes various forms. Firstly, the British Olympic Association has various team sponsors, including British Airways (flights to Australia), Marks and Spencer (team uniforms) and Tetley’s (suppliers of tea!). Some of the sports have team sponsors – the rowing team, for example, are backed by Lombard. Finally, many of the individual athletes have their own sponsors – often local firms keen to support home-grown competitors.
