How may professional floral designers benefit?
Perhaps you are in a bit of a rut, doing the same thing day in day out. Perhaps you are working in a flower shop, and find that the style or approach to floral art done in that shop seems to be pretty much standard everyday things, and feel a need to jump start your own creativity. Perhaps you would like to surprise or impress your boss or your fellow designers with some new ideas/styles/approaches. Perhaps you are seeking some new ideas to be more competitive with other floral outlets across the street or across town. Perhaps you have already taken a course in floral art and want to continue learning even more floral designing. These instructional materials are wonderful for professional development, and continuing education. Some designers will find them ideal as refreshers. Regardless of your motivation, we believe you may find approaches of value in these distance education materials.
