How mass customization will change the retail model?
Mass customization empowers single individuals to interact with, and create objects for their own local community. As the need for a product arises, more options are available. A single individual can create their own design, they may partner with a designer, or they can browse a library of other available products. And lastly, a consumer can still shop for pre-made objects and attempt to find something to suit their needs. Design Democracy ‘08 Context Furniture hopes the DD08 website will facilitate a direct relationship between consumers, designers and fabricators; a network community where designs can be quoted and engineered, assistance offered when needed and where individuals can find local manufacturers and fabricators through vendor listings. Enterprising the individual grants access to create low cost one-off items, designers are in an advantageous position to take ownership of their designs. In this model, the designer can buy and sell their products directly to client if the
