How marketing techniques have been used by McDonalds ?
McDonald’s is the world’s leading food service retailer with more than 30,000 restaurants in 121 countries serving 46 million customers each day. It is one of the worlds most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business. McDonald’s Corporate used advertising, personal selling, sales promotion, public relations, and direct marketing to become America’s leading Burger Empire. These five promotion tools are used in McDonald’s integrated marketing communications program which allows McDonald’s to carefully integrate and coordinate its many communication channels to deliver a clear, consistent, and compelling message about the company and its products.
