How Many Websites Should A Realtor Have?
Web designers looking to sell more product will say that multiple websites will: • give more places for leads to visit • create better niche targeting • allow different websites for different customers/property types/etc. • provide a wider net to catch business with “Yes, but these are all good reasons to get multiple websites, right?” No. The truth is that having more than one website will: • force a Realtor’s® to be spread his/her resources proportionally (and thinly) over all websites • confuse visitors looking for everything under one “roof” • weigh the Realtor® down with more technical issues such as complex interlinking, website maintenance, etc.
