How many VNRs are provided to TV stations each year?
Although the VNR industry is large and influential, there’s not much information available on it. In March 2005, the New York Times noted that Medialink “produces and distributes about 1,000 video news releases a year, most commissioned by major corporations.” A December 2000 study by Mark Harmon and Candace White at the University of Tennessee estimated, “A typical newsroom may have ten to fifteen VNRs available per day.” In September 1990, the magazine of the Society of Professional Journalists reported that “5,000 to 15,000 VNRs are distributed each year.
