How many visitors does it receive?
It is difficult to calculate the number of visitors to the site. Most web sites simply publish the total number of ‘hits’ , however these figures are completely meaningless without careful interpretation. Between the launch 16/2/96 and 31/5/97 (15 1/2 months) the total number of hits to all of the McSpotlight sites (main server and mirrors) is conservatively estimated to have been at least 12 million, thats an average of about 800,000 hits per month. The total number of visitors in that period is calculated to have been in excess of 315,000. During that period, at least 33,000 people have read the orginal factsheet complained of by McDonald’s. McDonald’s themselves accessed the site 1,700 times in its first week alone. Current access to the site is currently around 1.5 million hits per month and climbing which suggests that after all these years the site is as popular as ever!
It is difficult to calculate the number of visitors to the site. Most web sites simply publish the total number of ‘hits’ , however these figures are completely meaningless without careful interpretation. Between the launch 16/2/96 and 31/5/97 (15 1/2 months) the total number of hits to all of the McSpotlight sites (main server and mirrors) is conservatively estimated to have been at least 12 million, thats an average of about 800,000 hits per month. The total number of visitors in that period is calculated to have been in excess of 315,000. During that period, at least 33,000 people have read the orginal factsheet complained of by McDonald’s. McDonald’s themselves accessed the site 1,700 times in its first week alone. Current access to the site is currently around 1.5 million hits per month and climbing which suggests that after all these years the site is as popular as ever!
