How many variations can you have in a Google Analytics content experiment
According to Google Analytics documentation,
You can include up to 10 variations of a page.
However, that Analytics Help page is not dated so it’s not possible to know how up-to-date that info is.
Another website posted the following info sometime after Google Analytics Content Experiments was first launched (June 2012):
There are a maximum of 5 variations per experiment.
And still another website posted more recently (May 2013) with a third number for maximum variations:
and on up to variation 9 (the maximum number of variations).
So, what’s the actual answer to maximum number of variations in a Google Analytics Content Experiment??!
I created a test Content Experiment in my own Google Analytics account to find out. Here’s what happened…
I got to 31 variations before I gave up!
So it seems to me that you might have unlimited variations, or if not at least 100 variations.
P.S.
I have no affiliation to the sites linked to in my answer. I’ve provided them just in case you want to reference them for additional detail.
