How many times has Greece changed its slogan and logo that represent it as a tourist destination?
For the last five years we have changed our logo two times, introducing slight changes. The latest logo’s slogan is “Greece, the true experience.” Just two weeks ago we changed it again, skipping the second part of the logo. “Kalimera” is the slogan for the new advertising campaign of the Ministry of Culture and Tourism, for this year’s tourist season, which will be promoted in markets world wide. Do you use European Union funds in developing Greece as a major tourist destination? There are European Funds in every program, including collaboration with Bulgarian partners, developing hotels, creating new ecological things, which is our focus now. It is a different way of thinking. When you act like a tourist you should also respect the environment. How good or bad is Bulgaria in promoting its image as a tourism destination? What should be changed? It depends on the budget. If you spend EUR 40 M, you will probably be in the media around the globe. Is it possible for Bulgaria, Greece and T
