How Many Telemarketers Are There in the United States and How Profitable is the Industry?
Say the word “telemarketer” and you’ll likely see some eye-rolling, disgusted looks, and hear heavy sighs and many irritating experiences. While it is true that telemarketers generally cause frustration for most people, have you ever wondered why this form of marketing exists? The answer is plain and simple – it works. Telemarketing is a type of direct marketing that involves a salesperson using a telephone to solicit potential customers to purchase products or services. Recorded solicitation messages are also considered a form of telemarketing known as automated telemarketing. There are two major categories of telemarketing: Business to Consumer and Business to Business. Telemarketing began in the 1950’s, and it is believed that DialAmerican Marketing, Inc. was the first company to devote its entire operation on inbound and outbound telephone services and sales. However, it wasn’t until the late 1970’s that the term “telemarketing” came to be used to describe the selling of products a
