How many squares will tweens have to complete on the VERB Scorecard?
Tweens track their time spent being physically active on the VERB Scorecards. The number of marked squares that complete the VERB Scorecard depends on the length of the campaign, the current activity level of the target audience segments and the available opportunities in your area. Children should get 60 minutes of moderate to vigorous physical activity most days of the week, preferably every day. Less active tweens may need to progressively build up to that level. Ask your target audience through your campaign pre-testing what would be a challenging amount of time. Twenty-four squares, with each square representing 60 minutes of activity, have worked well for a number of sites targeting Moderately Active and Passive audience segments with two month campaigns. Clay County, Kentucky used 30 minute intervals in their campaign design to reach a sedentary audience segment.
